Disruption secrets
Uncategorized
Danny Hile

Disruption of any industry begins with this forgotten marketing secret

Subway positioned itself in a whole new category; healthy fast food. I recall in their ads, they even showed rapid weight loss of someone on the “Subway diet”. In case you don’t believe my assessment of their brand positioning, look at their napkins, where they include their carefully chosen company name of “Doctor’s and Associates Inc”.

Read More »
Business
Danny Hile

7 product types you can sell on WooCommerce today

Most business owners I know start with the obvious, when they decide to sell on WooCommerce. When you think about starting a business, you may first think about physical products.

At least in my generation, (I’m not giving away which one) the first businesses we encountered were bricks and mortar shops. Cafes, clothing shops, supermarkets and toy shops (remember independent toy sellers) were places we visited frequently.

Read More »
Topics