Most business owners I know start with the obvious, when they decide to sell on WooCommerce. When you think about starting a business, you may first think about physical products. At least in my generation, (I’m not giving away which one) the first businesses we encountered were bricks and mortar shops. Cafes, clothing shops, supermarkets and toy shops (remember independent toy sellers) were places we visited frequently.
For those who are new to WooCommerce, it’s a free WordPress “plugin” which makes it possible to create a shopping cart, e-commerce functionality and accept payments.
WooCommerce actually has options for you to sell a variety of products and services. Some of them are free, however, a few required paid extensions or plugins to make them work.
7 product types
WooCommerce allows you to sell physical products right out of the box. Accept payments, charge delivery, create coupons and more with the free plugin. When you want to get more advanced, there are a range of premium plugins you can pay for (or get bundled with WooCommerce hosting plans).
Virtual products are usually services. There’s no inventory to manage and advanced packaging and delivery options are typically not required. WooCommerce gives you this functionality for free, however, it’s a good idea to have strong communication immediately after purchase because your customer won’t have anything physical to show what they have paid for. They will need re-assurance that they’ve made the right choice.
The digital age has given rise to all sorts of new products, including those which can be delivered electronically. You can sell digital downloads on your website. Ebooks, music, templates, designs and video courses are just a few examples of digital downloads you can sell on WooCommerce.
Subscriptions you can sell on WooCommerce are for, well, almost anything. You can sell a simple subscription to a service, website access (usually need an extra plugin for this one) monthly gift boxes and access to entertainment, for example. Subsriptions are a great way to earn recurring revenue, where you sell once and collect payments for the life of the subscription (can be fore years, if you’re really adding value).
WooCommerce has a premium plugin to help you manage memberships, however, there are also great WordPress plugins for this. Paid Memberships Pro is a great option and there’s a free version that let’s you start charging for memberships right away. You also get access to a free integration, so you can sell on WooCommerce right away.
Promote events and invite customers to pay for tickets to them, with the Box Office extension. Box Office is not limited to physical events, you can also co-ordinate webinar access or post event access to digital resources. You know, just in case we face unprecedented times -again ;).
Bookings is a premium integration, which we have found a bit challenging to operate. WP Amelia seems to have fewer bugs and more features, plus you can create service bundles to sell on WooCommerce. Of courses it’s a premium, so it costs money but it’s competitive and if your services are in demand, we think this will easily pay for itself in a month or 2.
Ready to sell on WooCommerce?
In case you are new to WordPress and new to WooCommerce in particular, paying for WooCommerce Managed Hosting is an excellent option. Some of the work going on in the background helps keep your website secure and functioning well, so if you don’t know what that is, it’s worth getting someone on board who can take care of that for you.